AI platform buyers are sophisticated researchers who evaluate solutions across traditional search and AI-powered tools simultaneously. ARC Marketing builds the visibility that makes your platform discoverable across both.
AI platform buyers are among the most sophisticated researchers in any B2B category. They evaluate solutions across search engines, comparison sites, industry publications, and increasingly by asking competing AI assistants to summarize and recommend options — making GEO and AEO uniquely important for this category.
Traditional SEO remains essential for capturing buyers in the research phase, but AI platforms also have an opportunity to be accurately represented in AI-generated answers in a way that most B2B categories don't — because their buyers are actively using those tools. Building that visibility requires deliberate entity optimization and structured data strategy.
Entity optimization and structured data so AI Overviews, ChatGPT, Gemini, and Perplexity accurately describe your platform and its capabilities.
Keyword strategy targeting the specific queries AI platform buyers use when evaluating solutions.
Content built around specific AI use cases, integrations, and outcomes — structured for both search and AI citation.
Comparison and alternative content that positions your platform accurately in the competitive landscape.
Site architecture and structured data that helps search engines and AI systems understand your platform's capabilities and differentiation.
Reporting on both traditional search rankings and AI citation frequency across major AI platforms.
Keyword research and buyer journey mapping that identifies where search visibility opportunities exist across the funnel.
A prioritized content plan and entity optimization roadmap targeting the queries your ideal buyers use.
Product pages, comparison content, thought leadership, and technical improvements implemented around the strategy.
Reporting on organic traffic, keyword rankings, and qualified lead volume from search.
Start with a strategy call. We'll review your current visibility across both traditional search and AI answer engines.