An SEO audit is the foundation of any effective SEO engagement. Without understanding where a site stands — technically, structurally, and competitively — strategy is guesswork. ARC Marketing's SEO audit process surfaces every factor limiting organic performance and prioritizes fixes by revenue impact.
Search engines evaluate hundreds of signals when ranking pages. A site can appear functional to visitors while simultaneously suffering from crawl errors, duplicate content, slow Core Web Vitals, thin pages, and broken internal linking — all of which suppress rankings. An audit makes these invisible problems visible.
The value of an audit is not the report — it is the prioritized action plan. ARC Marketing's audits distinguish between critical blockers (crawl traps, canonicalization errors, index bloat) and optimization opportunities (meta improvements, schema gaps, content depth) so teams know exactly where to invest first.
A full crawl of your site identifying broken links, redirect chains, duplicate content, crawl errors, and indexation problems that block search engine access.
Page speed, LCP, CLS, and FID measurements across key landing pages with specific recommendations for improvement tied to ranking impact.
Title tags, meta descriptions, heading structure, keyword targeting, and content quality assessment across your highest-value pages.
A review of your link profile identifying high-value links, toxic links requiring disavow, and gaps versus competitors.
Side-by-side comparison of your technical health, content depth, and authority signals against the top-ranking competitors for your core keywords.
Issues ranked by expected ranking impact, with clear ownership (dev, content, SEO) and estimated effort — so nothing sits in a backlog indefinitely.
A thorough audit of a site with 50–500 pages typically takes 5–10 business days. Larger sites or those with complex technical setups take longer. The goal is depth, not speed — a checklist audit misses the issues that matter most.
ARC Marketing uses Screaming Frog for crawl analysis, Google Search Console and GA4 for performance data, Ahrefs or Semrush for backlink and keyword data, and PageSpeed Insights / Lighthouse for Core Web Vitals. The tool set is matched to the site's specific situation.
A technical SEO audit focuses on server, crawl, and indexation issues — things that affect how search engines access and process your site. A full SEO audit also covers on-page optimization, content quality, internal linking architecture, and backlink profile. ARC Marketing conducts full audits by default.
You receive a structured report with context for each finding, its ranking impact, and a prioritized remediation plan. The goal is an actionable document your team can execute against — not a data dump that requires interpretation.
Start with a strategy call. We’ll review your current performance and outline the fastest path to measurable growth.