Local citations tell search engines and AI systems where your business is, what it does, and that it's credible. ARC Marketing builds accurate, consistent citations across every platform that matters for local rankings — and cleans up the inconsistencies that suppress them.
Every inconsistency in your business name, address, or phone number across the web is a negative signal to search engines and a source of potential inaccuracy for AI systems. Data aggregators feed dozens of downstream directories — meaning a single error can propagate across the entire citation ecosystem.
ARC Marketing builds local citation programs that start with the data aggregators (Foursquare, Data Axle, Neustar/Localeze, Acxiom), extend to core directories (Yelp, Apple Maps, Bing Places), and include niche and industry-specific platforms relevant to your business type — creating a citation foundation that supports both local rankings and AI recommendation accuracy.
A comprehensive audit of every existing business listing across directories, data aggregators, and niche platforms — identifying NAP inconsistencies, duplicates, and missing listings.
Systematic correction of name, address, and phone number inconsistencies across all existing listings to eliminate conflicting signals.
Accurate submissions to the four major data aggregators — Foursquare, Data Axle, Neustar/Localeze, and Acxiom — that feed hundreds of downstream directories.
Listings on the highest-authority local platforms — Google, Yelp, Apple Maps, Bing Places, Facebook, and BBB — built with complete, accurate information.
Industry-specific and locally relevant directory listings that build topical and geographic authority beyond the core platforms.
Removal or correction of duplicate, inaccurate, and spam listings that introduce NAP inconsistencies and dilute local authority.
Every service area has its own methodology, tooling, and best practices. Explore the pages below to go deeper.
Start with a citation audit. We'll map every existing listing, identify NAP inconsistencies, and outline the cleanup and build program.