SEO and GEO for B2B SaaS: Getting Found When Buyers Research Software in AI
B2B software buying has always been a research-heavy process. Buyers evaluate vendors across multiple sources, compare features against requirements, and…
Links Still Matter. But Entity Authority Now Determines Who Gets Cited by AI.
The Zyppy 2026 Google Ranking Factors Expert Survey landed September 9th, and the headline finding is worth sitting with: backlinks…
SEO and GEO for Real Estate Agents and Brokerages: Getting Found in Search and AI
Real estate has a search problem that is different from most other industries, and it comes in two parts. The…
The Local Pack Is Getting Smaller: What AI Mode Means for Local Businesses
Something significant happened to local search between late 2025 and mid-2026, and most local business owners don’t have a clean…
How to Get Your Business Cited by ChatGPT: The Practical Guide
ChatGPT crossed 900 million weekly active users in early 2026. It handles more daily queries than Bing. And when someone…
GEO for Healthcare and Medical Practices: Getting Cited When Patients Ask AI
When a patient wakes up with a symptom at 11pm, they’re not opening Google and scrolling ten blue links. They’re…
Does GEO Replace SEO, or Work Alongside It?
This is the question in every marketing meeting where someone has read one too many “SEO is dead” articles. It…
Why Most Local Businesses Are Optimizing for the Wrong AI Platform
Here’s a question most local businesses haven’t asked: when your customers use AI to find a service provider, which AI…
What Is an Entity in SEO and Why AI Search Engines Care
If someone searches “Apple,” Google doesn’t treat that as a string of five letters — it identifies Apple Inc. as…
GEO vs. SEO: What’s Actually Different?
If you’ve read our complete GEO guide, you already know what Generative Engine Optimization is and why it matters. This…